Corporate Identity: Aurora.ph
Our Vision
Your trusted guide to Aurora’s wild heart.
Our Mission
To showcase the breathtaking natural beauty and rich cultural heritage of Aurora to the world. We are committed to fostering a sustainable tourism model that benefits local communities, delights visitors, and preserves the province’s pristine environment for generations to come. Through our platform, we aim to be the premier guide for responsible and unforgettable adventures in this Philippine paradise.
Our Philosophy
We believe that true tourism is a partnership between people and place. Our core philosophy is “Preserve to Prosper.” The unparalleled natural splendor of Aurora—its waves, waterfalls, and forests—is our most precious asset. We operate on the principle that the best way to promote our province is to protect it fiercely. Every initiative we undertake is guided by a commitment to ecological balance, ensuring that every visitor leaves with incredible memories while leaving only footprints behind.
Our Values
- Guardianship: We are stewards of Aurora’s natural and cultural treasures. We prioritize conservation in all our promotional efforts and partnerships.
- Authenticity: We celebrate the genuine culture, history, and hospitality of the people of Aurora. We connect travelers with authentic local experiences.
- Community: We believe tourism should empower local communities. We champion local businesses, artisans, and guides, ensuring they are central to and benefit from the tourism economy.
- Adventure with Respect: We encourage exploration and adventure, from surfing the waves of Baler to trekking the Sierra Madre mountains, always coupled with a profound respect for the environment.
- Sustainability: We are dedicated to long-term, eco-friendly practices. We advocate for responsible travel that minimizes environmental impact and maximizes positive social and economic contributions.
Our Goals
- To Become the #1 Online Resource: Establish aurora.ph as the most comprehensive, reliable, and user-friendly online guide for tourists planning a trip to Aurora.
- Promote Year-Round Tourism: Develop and market attractions and activities that encourage visitor traffic beyond the peak surfing season, highlighting the diverse natural and cultural offerings available throughout the year.
- Champion Sustainable Practices: Partner with local businesses (resorts, tour operators, restaurants) that adhere to a verifiable code of sustainable and eco-friendly practices, and feature them prominently on our platform.
- Increase Visitor Spending in Local Communities: Create itineraries and content that guide tourists to patronize local artisans, family-owned eateries, and community-based tourism initiatives, ensuring a wider distribution of tourism revenue.
- Educate and Inspire: Use our platform to educate visitors on the importance of conservation and responsible tourism, inspiring them to become active participants in preserving the natural beauty of Aurora.